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High Quality, Toxic Free, Vegan Beautifully You, Inside Out.

HONEST TO GOODNESS Brand 60 Years of Trust

We take an honest and stringent approach in product testing, formulation and research to bring you quality and safe products, formulated with the health of your skin and nails in mind. 

We hold a high standard of integrity so you enjoy safe and effective formulas on your skin.

Beauty With A Conscience

Beauty With A Conscience

Beauty With A Conscience

For every purchase made, we donate to help our global community.

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Four Steps for Healthier Nails

Good nail care is important, but it's possible to overdo it. Too much clipping can actually be harmful. Trimming nails every day can create ...